SPRING
a season to dream!

Dreams are key if we seek to rebuild our businesses.

Dreaming up new ideas for “changes of style” … conveying our excitement about a new colour … extra streaks.

Creating desires and hopes - Excitement! – about lengthening … or sporting the most splendid mane, with extensions …Excitement about regenerating ends or smoothing out the frizz of curls with a wonderful keratin rinse, to straighten the hair and restore it to full health …

Many of the services we offer excite the client, make her want to enhance her look, to feel prettier, more “à la mode”, more stylish, with glossier, healthier hair.

When a client comes into the salon it’s no mere chance … she doesn’t go out just to “have a look around” the salons … NO … They come because they have a need. Perhaps a feeling of dissatisfaction … Something they want.

And, let’s not forget, what they are looking for from us is suggestions, advice, solutions.

And here is where oftentimes we fall short: we listen, we wisely nod our heads but do very little in the way of suggesting new ideas … Ideas that we should always charge with enthusiasm. Those extras only we can give them ... All that truly excites them.

So the key word, the feeling that we simply must convey when we talk to the client is EXCITEMENT AND ENTHUSIASM.

The very best way to grow our businesses in these tough times.


I wish you all a great spring!

lluis llongueras